Many businesses especially startups find it challenging to decide whether or not it is vital to still have a website to this day. Here are a few reasons that will definitely help you decide to get a website for your business in 2023.
1. It is essential for businesses locally
Many businesses are missing out on an incredible source of revenue. A business website will help you capture all of this potential and make your business even more profitable.
2. A business website increases your exposure
There are over 4.5 billion active internet users worldwide, and over 90% of them accessed the Internet via mobile devices.
3. A business website is more affordable than you think
Many business owners refuse to create a website because they believe it’s difficult and expensive to create an effective website. However, that’s not true. There has never been an easier and more affordable time to create high-quality websites.
4. It’s an important step in your client’s journey
An effective website is where you want your audience from different channels to end up. It’s on the website that you’ll inspire action from your potential clients.
5. A business website will make you look professional
Anyone can create a company page on Facebook. it’s free and can be done in a jiffy. This low barrier to entry takes away much of the credibility of a business social media page. Customers don’t know who’s behind a Facebook page, where they are, and whether it’s all a scam.
6. You have total control over your website
Since your website is your property, you get absolute design freedom — unlike with social media platforms. You can share user reviews, videos, images, and whatever else you desire.
7. Business websites offer social and entrepreneurial proof
What your customers say about your business can determine whether others patronize you or not. So while review websites like Yelp are good, your website is the best place for people to get more information about your business.
8. Websites give your business lasting credibility
One of the best things about investing in a business website is how it continues to generate value for you even years after you’ve created it. When you pay for ads on social media, your potential clients only see your ads for as long as you run them.
9. Business websites are easily managed
Managing websites used to be daunting. However, with a content management system (CMS) like WordPress, it’s now easier than ever to manage a website. In addition, you don’t need any technical skills to keep your website up to date.
10. You can sell online with a business website
Ecommerce sales are exploding and are projected to hit over $5.4 trillion in 2022. Surely, none of these sales happen with businesses that don’t own websites.