We’re giving you more reasons why businesses especially startups should have a website for their business in 2023.
1. Spend less money towards advertising
By making the transition to the digital world you will be able to reach more people more efficiently with less money using digital marketing tools.
2. Appear on search engines
We use Google search many times a day to search for things! This is an example of the importance of appearing on search engines, such as Google, Bing or Yahoo.
3. Expose your business with the world
Bring your business to go global where anyone with an Internet connection will be able to access your products or services.
4. Analyze and study your customers
Through the use of web analytic tools, such as Google Analytics, you can learn a lot from the people who visit your website. For example, you can learn where your visitors come from or which sections of your website they spend the most time in. This data can be very useful to help you improve your products and services.
5. Control the narrative
While it is difficult to control what people say about you, you can influence your brand perception by writing your own story on the website. A website is a far more efficient way than print ads or snail mail brochures when it comes to helping brands spread their message, vision, and mission. According to SEOTribunal, there are 5.6 billion searches on Google per day, and 63,000 searches per second on any given day.
6. Your customers expect it
Taking upon the previous point, your tech-savvy customers expect you to have a website to find more information about your business. As for you, your website can help you generate business, increase brand recall value, promote goodwill in front of customers and target audience, as well as deliver strong marketing messages.
7. Compete with other industry goliaths
Did you know that having a website gives you a fair chance to compete with the giants of your industry? When an optimized website is created, it can rank higher and be at the right place at the right time. Bidding for the right keywords can increase your website traffic and influence your consumer’s journey, which typically begins with research, recommendations, and reviews.
8. Maximize ROI
In the digital transformation era, creating a website on free tools such as WordPress.com and Elementor don’t cost a lot of money, but provides more bang for your buck. A search-engine-optimized website lets you be in front of thousands of more potential consumers without spending much.
9. Have more constructive conversations
The website is your platform to answer all basic questions your potential customers may have about your business and brand. This is especially true for B2B marketing agencies. When people visit your website, they seek answers to basic questions like what you do, your products/solutions, your location, contact details, etc.
10. Websites improve customer service
An effective website will contain plenty of important information your customers need. Therefore, there’s no need for them to call about location, hours of operation, and other simple questions. By helping customers, a website improves the overall customer experience.